Cremer, Ulrich

Copper Consulting GmbH
'Neue Flora'
Stresemannstr. 163
D-22769 Hamburg

Phone   +49 40 - 355 075 60
Mobile   +49 160 - 81 21 622
Fax       +49 40 - 355 075 30
E-Mail   ulrich.cremer (at) copperconsulting.de

 

"Brand or organisation constellations deliver a common picture for the participants. In a way it’s a talking map that regularly proved to be an excellent orientation guide."


Professional-Profile
Training and further educationPsychologist (diploma)





Work experienceCurrently: Managing Director Copper Consulting GmbH;
 … spent more than 13 years at global fmcg company (Unilever), last as communication leader (emphasis on launch Unilever brand in Germany, change management, European intranet, internal campaigns covering business principles and organizational changes)





Key activities (general)Strategy consultancy, focussed on strategy workshops: brand status, brand vision, wargaming, customer gaming, policy gaming, scenario development





Use of constellations

Brand constellations, organisation constellations, policy constellations (stand-alone tool or as module of comprehensive workshop set-up)





IndustriesFMCG, food, beverages, personal care, detergents, furniture, engineering, optic industries, trade, fairs, financial services, organisations, foundations, political parties, NGOs


 
PublicationsIn September 2013 his book „Markenaufstellung“ (Brand Constellation) is published by Campus, unfortunately in German only
Numerous publications (articles in journals and books) covering external affairs topics, latest book "Neue NATO: die ersten Kriege" (= New NATO: the first wars), 2009




 


 

Events

Downloads - And where are the kites flying now?
International Conference for Organisational Constellations
 26. - 28.04.2018 in Wiesloch
Free Workshop Day - A new offer for members of infosyon!

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